About Us

THE TEAM

First of all, we are big football fans and have been following the game since we were young. Our passion for and understanding of the game allows us to target the right brand partners for our players and clubs.

We have experts in press relations, global analytics, event management, social media and content creation. The team has more than a decade of experience working with top media organisations including Daily Mail and General Trust (Mail Online and Metro) and Yahoo UK.

We are skilled in media relations, copywriting and communications. Our team can write press releases, organise press interviews and TV appearances. Player Impact can use social media to ensure campaign posts are targeted at the right audience with relative content. We collate social reports and present evidence to brands to show them the effectiveness of the sponsorship campaign.

We have led global analytics teams working on websites, Android, iOS & Windows Apps and social platforms such as Google AMP, Facebook Instant Articles, Snapchat, Instagram and YouTube.

Our team members have worked as analytics leads for insight to support and influence executive decision making. This includes long term strategy, organisational and operational efficiency, through to daily editorial decisions. We have also been in charge and accountable for accurate and timely reporting of site traffic and product performance.

What we do

SPONSORSHIP SALES AND ACQUISITIONS

We get footballers and clubs get the maximum results from sponsorship deals. Our team supports our clients in understanding their commercial value and then connects them with the right brand.

We are able to assess the true value of rights, create a custom sponsorship proposal and then negotiate with partners. We will find out a player and club’s interests and place them with a brand that will help them achieve their long-term goals.

We want to know what drives our clients so we can find companies that share their passions. This will ensure both parties are motivated to make the collaboration a success which will create relationships that enhance reputations.

We will also uncover opportunities and partnerships which were not obvious from the start. We will champion, defend, advocate and promote our clients as we work together to achieve a common goal.

We help establish long-lasting commercial deals that will remain even after a player’s on-field career is over.

Data analytics

Business analytics on tablet computer

Through analytics, we are able to clearly show the value of a footballer or club’s fanbase, including their demographics and buying habits. We provide data so our clients can better target their audience.

This includes analysis of social media accounts which can then be used to find the right sponsors and show them how working with our client will benefit them. We will communicate your strengths and weaknesses and then tell you what you need to do to get through to your audience.

We have experience in applying analytical approaches to help successfully increase audience growth, revenue and consumption of content. This includes MI reporting, presentations, forecasting, predictive analytics, segmentation, ROI models, SEO and social strategies.

We have also worked on a global programmatic and direct ad revenue strategy by assisting with a company’s revenue budgeting process and periodic re-budgeting. These budgets are based on traffic forecasts.

 

Our team can quantify traffic initiatives to ensure growth in the international audience. This includes working with affiliate partners, external sites and key referral sites to promote traffic back to platforms. We can distil behavioural user data to explain user experience, produce analysis of traffic trends, and identify and provide input into product decision-making in order to drive revenue.

We have managed direct relationships with vendors and traffic partners such as ComScore, Hitwise, Nielsen and ABC; collaborating to bring about further unique innovations and to gain insights about competitors, and manage budgets for these tools.

Our team has produced optimisations focusing on business goals to ensure an increase in traffic and users engagement on platforms. Changes in layout can increase user retention and views to improve revenue. The team has promoted a data governance strategy across an organisation, which has helped to align metrics and communicate data changes across reporting, data warehouse and CRM.

Project management

We manage the project from start to finish, which includes tracking data for both the client and the media company to ensure objectives are met. PI also manages events whether they are in the digital or physical space.

Brand activations

We do our research and implement a clear sponsorship strategy for our clients. We take the time to establish what value players, clubs and sponsors can offer each other and then communicate it in a clear and effective manner.

Our curated sponsorship programs are based on the requirements of the audience, athletes, clubs and brands. Through data analytics, we can target the right market in a meaningful way that will create long-lasting and impactful results.

The relationship footballers and clubs have with fans is valuable so we aim to make partnerships that will ensure trust remains and supporters are only exposed to the highest quality.

We want to create activations, both digital and physical, which matter and make a difference. We use our knowledge of social media and data to look beyond traditional forms of marketing and create impactful campaigns.

Social media strategy and execution 

Social media is a key tool in any player or club’s arsenal. We will break down what our clients need to do in order to grow their audience and make their accounts more attractive to sponsors and customers.

This includes advice on choosing the correct bio, posting content, writing captions, including hashtags, driving engagement through comments and utilising direct messages, video messages, voice notes and stories.